You've been meaning to get those brand photos...And even though you know they'll elevate your brand and your business, somehow you never get around to it.
You might even have a Pinterest board full of gorgeous inspiration photos like...
Katie Momo: Professional Copywriter
Katie helps entrepreneurs create powerful sales copy. She wanted to show her professionalism and fun personality in her branding shoot. Because she works with a lot of her clients online, it was important that she showed she was location independent, approachable, and easy to work with.
Some of Katie's images in use:
Stu McLaren: Online Entrepreneur
Stu McLaren is an online entrepreneur that advises other entrepreneurs create recurring revenue by launching, growing and scaling 7 and 8-figure membership sites. His branding shoot involved a series of lifestyle portraits and lighthearted and fun Cue Shots to promote his course and podcast.
Sammy Davis: YouTube Influencer
Sammy Davis is high energy motivational speaker that combines her positivity with her love of thrifting to help women live their best in looks for less. Sammy wanted to capture the spirit of New York in her shoot, along with living a fabulous boss life focused on fashion and fun.
Some of Sammy's images in use:
Rachel Miller: Online Entrepreneur
Rachel Miller is an online entrepreneur that helps other entrepreneurs build their audience through social media strategy. She is a self proclaimed quirky mom that wanted to capture this in her session, along with her love for all things social media.
Donna Duffy: Marketing Strategist
Donna Duffy is a marketing strategist focused on helping midlife women find their platforms for influence and impact. She wanted her images to be approachable and relaxed, while showing her professionalism and expertise.
Josh & Jill Stanton: Online Business Consultants
Josh and Jill Stanton have an online community to help new entrepreneurs with their transition to the business world. This husband and wife team has a no nonsense and fun approach to running a business and portrayed this in their images.
But you find yourself thinking,
"Who's going to get me and my brand's style?"
"I hate getting my photo taken. They always look horrible."
"I don't even know where to start when it comes to my brand and photography!"
Maybe you know exactly what you want.
(Or maybe you don’t. That’s cool too.)
Because the day you need those brand photos is here before you know it.
You score an interview on a MAJOR podcast. The host says, “just send your professional headshot to my assistant, k?”
Your designer emails, “I’m almost done your sales page but I’m missing the pics of you.”
Or you create brand new lucrative partnership. (ka-ching!)
That long-armed selfie isn’t going to cut it.
(Even though your hair did look particularly great that day.)
They perfectly captured exactly how my brand looks and feels - the balance of professionalism mixed with playfulness and warmth. - Katie Momo The CopyPro
Your brand is everything. It's your message, your story, how you relate and serve your clients, and relays what gifts you have to serve to the world. A brand that is congruent and genuine will build trust and set you apart in your marketplace as "the person" for your industry.
And it all begins with that initial first impression when a potential client lands on your website and sees your photos for the first time. A picture is worth a thousand words, and in the world of branding that translates to potential revenue and future business.
So how does having imagery that isn't relatable or congruent with your brand on your website or marketing materials effect your brand? You guessed it...it tremendously devalues what you have to offer, even when you KNOW you have a product or service that is outstanding!
We know firsthand the impact imagery can have on your brand, because we didn't just start off as photographers. We bring an extensive amount of knowledge, education, and experience of branding, marketing, sales, and psychology to the table. We have worked as trainers, coaches,and mentors in the business world in industries other than photography.
As photographers, we have exceeded expectations for our clients, including DuPont Company, Dow, GE, JP Morgan Chase Bank, and Accenture, by providing branding consultation, corporate headshots, and lifestyle branding sessions. We have worked with thousands of individuals, delivering professional headshots and personal branding sessions that represent a consistent visual portrayal of their personality and message.
